Engage Marketing Blog

Engage Marketing Blog

Printing – Database Marketing – Creative Design – Direct Mail

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Posts tagged marketing

Technology Changes – Challenges to Traditional Lettershops

Postal regulation changes reflect the US postal services dependence on new expensive automation processing equipment.  These changes force those of us in the direct mail preparation business to keep pace with these requirements.
Many direct mail firms will not or cannot keep up with the technology demands from both the client side and the processing side. [...]

Remote Online Printing – Ship in Bits, Not Boxes

Now you can avoid the high cost of shipping when you have a print project that needs to be delivered across the country or across the globe.  Digital printing and especially online digital printing through Engage gives you the opportunity to saves time and money by “casting” your job to the destination where your print [...]

Younger Demographics Prefer Direct Mail

A client passed on a research document today indicating that young professionals between 18-34 prefer to receive information in the mail versus email. In most breakdowns this report had rated the preference of receiving marketing messages 2 to 1 in the mail versus email.  Privacy was cited as a main justification for this group opinion.
18-34 professionals represent [...]