A client passed on a research document today indicating that young professionals between 18-34 prefer to receive information in the mail versus email. In most breakdowns this report had rated the preference of receiving marketing messages 2 to 1 in the mail versus email. Privacy was cited as a main justification for this group opinion.
18-34 professionals represent a sizable portion of the spending economy. This demographic’s mass exposure to the internet creates messaging overload. Many emails go deleted before being viewed. Email solicitation is seen as a nuisance whereas a targeted and personalized direct mail message is well received.
The researchers were quite amazed how resilient direct mail has been with the flood of media marketing choices that have come online over the past 10 years.
August 20th, 2008 | Tags: consumer spending, direct mail, marketing, printing | Category: Uncategorized | Leave a comment
Tom Mackel, President
Labor day is coming. Schools are starting earlier. Gas prices are backing down. This summer has been rough for all marketers. Entire industries have been depressed (auto, travel, retail, construction, housing). Will marketing come back this fall?
Economic transition provides opportunity. Identify the opportunities and market your business and you can profit in any economy.
Take the lead over your competition. Advertise your business while your competition is uncertain and indecisive. Engage can help you launch a budget friendly marketing program. Data lists are more detailed and accurate than ever. We have great creative designers to help you develop your message. Digital printed marketing brochures can be targeted to the audience your trying to reach.
You don’t stand a chance if your name is not out there. Maybe you need a marketing check up. Contact me at info@engagemarket.com. We are eager to help. Enjoy the rest of your summer by preparing for fall.
Tom Mackel
Engage Marketing
August 18th, 2008 | Tags: advertising, database, digital print, direct mail, mailing, printing | Category: Uncategorized | Comments (1)
