Engage Marketing has extensive online printing capabilities. Our latest launch, http://www.CalendarQuick.com is a site where consumers and business can create personalized photo gifts such as calendars online and receive them quickly in the mail.
A free holiday card was offered for customers to give the site a test drive. You can see more information here:
Engage Marketing has the ability to create custom online printing sites for your business or organization, contact us for more information at info@engagemarket.com.
Wow!!!! I’ve been producing hundreds of millions of pieces of direct mail and today I “Dropped Everything!”
Engage Marketing has just launched a new technological capability…..web based drop shipping of mail to all USPS plant facilities. Wow! What does this mean for you, the client or direct marketing agency?
This means that Engage can obtain substantial discounts by using proprietary internet systems to have Fedex Freight and other trucking companies to get your mail to the correct facilities. This means we have new tracking of all your mail by a private carrier that barcodes everything. This means that we can provide you with a new, deeper level of service not available elsewhere.
Drop Everything on your next mailing and save money with Engage Marketing.
Customers, ad agencies, pr agencies, and graphic designers all find the need to send large artwork and database file across the internet. FTP server space and various client protocols create challenges for both senders and receivers to deal with production work. I encourage all of you to try either YouSendIt.com or CuteSendIt.com. These services allow you to easily upload files and email a download link to the recipient. You will know get file tracking to know the other side has received the file.
I encourage everyone to visit these companies and try these services. They both have free features with accommodate most users and dedicated paid services for those with branded and special needs.
Postal regulation changes reflect the US postal services dependence on new expensive automation processing equipment. These changes force those of us in the direct mail preparation business to keep pace with these requirements.
Many direct mail firms will not or cannot keep up with the technology demands from both the client side and the processing side. Engage has made very strong efforts to be experts in these regulatory change areas. We’ve also been fascinated with the client side creative opportunities.
The new postal Intelligent Mail Barcode is definitely a “bump in the road” for mail services. This new sophisticated delivery barcode also captures information for the mailer as well (e.g. delivery time, time in transit, change of address/bad address, etc). Engage invested in new processing equipment to be ready to roll for both the client and the postal service.
Digital print direct mail is another area which Engage Marketing has led. Digital print direct mail affords clients faster turnaround, exact print quantities, high level of personalization, short run color marketing, and more.
Engage is prepared to help you with all the ins and outs of modern direct mail marketing. We have great resources to find the lists that you need to all the production work to get your message printed and in the mail.
Designers and Agencies will find greater flexibility by providing a compliant .pdf artwork file submission to their print shops. Engage Marketing offers a tremendous online digital print resource at http://www.engagedds.com for experienced professionals to submit print ready jobs to our digital press. The key for success is submitting a proper file with the fonts embedded. This can be best achieved by submitting a PDF/X-1a :2001 compliant file. Adobe software has export features to create this type of pdf.
What Is PDF/X-1a?
PDF/X-1a is a subset of Adobe’s Portable Document Format (PDF). PDF/X1a stands for PDF eXchange 1a. The “1” means that it is a blind exchange document – all fonts and images are embedded and “a” is the variant of PDF/X1 that was ISO accredited ISO standard ISO15930-1 :2001.
PDF/X1a meets the following specifications:
- All fonts and images are embedded.
- All elements are encoded as CMYK, spot or Device N.
- They may not be encoded as three-art color spaces such as RGB or CIELab.
- The MediaBox and TrimBox or ArtBox are defined.
- Trap must be indicated as on or off, alerting the printer to the condition of the document. The printing condition characterized (such as SWOP) through the use of an Output intents operator.
PDF/X1a resolves many issues associated with basic PDF as a format for file exchange.
Success in digital printing is just a few steps away with PDF/X1 and Engage Marketing.
Now you can avoid the high cost of shipping when you have a print project that needs to be delivered across the country or across the globe. Digital printing and especially online digital printing through Engage gives you the opportunity to saves time and money by “casting” your job to the destination where your print will be delivered.
Engage has sync’d our digital press platform and pricing with 23 US locations and 25 international locations to expand your capabilities. Enjoy the benefit that you can print and proof locally and know that you will get the same results delivered globally.
Engage printing and distribution is also available to potential customers located globally who want to market and distribute materials in California and on the west coast of the United States. Engage can arrange to connect you with a remote partner to develop, proof and execute jobs from your location.
Do you have questions or want more information? Contact us today on email at tom@engagedds.com. Visit www.engagemarket.com for more information about our company.
Bigger is better in direct mail marketing. Examine what others send you and then create something better, with more Pizazz!!!! Dimensional Mail, packages, can really make a difference.
Engage Sample Dimensional Mail
Engage digital printing capabilities allowed us to create a fantastic personalized dimensional mail piece with coordinated packaging, labels, message card, gift, and tracking.
Dimensional mail lifts response rates to completely new levels for those that have the vision to create an impact message. Contact Engage if you are interested in launching a dimensional mail project.
Be ready to see lots of posts on this topic. Many businesses and financial professionals can benefit by direct mailing to new homeowners. Engage is working on some very compelling products for anyone to start and launch a regular new homeowner marketing program.
Statistically new homeowners are significant consumers. They are a fresh contact for any business in the area they move to. New homeowners are “up for grabs.”
If your business can benefit by reaching out to new homeowners then you should be marketing to this great direct mail target.
New homeowner lists are usually 100-200 in the typical trade area of a business. So it is important for you to have a very high power exclusive offer for this small group you are mailing to.
Engage Marketing believes in the constant contact power of newsletters for your marketing. Writing newsletters can be a real chore for any organization. This is where Grapevine Communications comes in. Grapevine is a tremendous resource for any company to get a quality newsletter done. Engage can print and mail your newsletter no matter how small the quantity. Email info@engagemarketing.com to get on our newsletter mailing list. You can download a pdf version of this issue here
A client passed on a research document today indicating that young professionals between 18-34 prefer to receive information in the mail versus email. In most breakdowns this report had rated the preference of receiving marketing messages 2 to 1 in the mail versus email. Privacy was cited as a main justification for this group opinion.
18-34 professionals represent a sizable portion of the spending economy. This demographic’s mass exposure to the internet creates messaging overload. Many emails go deleted before being viewed. Email solicitation is seen as a nuisance whereas a targeted and personalized direct mail message is well received.
The researchers were quite amazed how resilient direct mail has been with the flood of media marketing choices that have come online over the past 10 years.
